Our mission
PRACTICAL EXPERIENCE LED US TO OUR MISSION.
Staging brands in a great way has always been our declared goal. To this day, we have designed and successfully implemented individual brand presentations for many different companies. At leading international trade fairs or major trade shows. As well as in exhibitions and for showrooms. Our clients have always been aware of the importance of a successful brand presentation. This has always led to successful brand experiences in the joint cooperation, always corresponding to the occasions. Memorable, eventful and unmistakable.
So far so good, but it often looks DIFFICULTLY DIFFERENT at events with small stand areas.
At events with small stand areas, you very often find a collection of individual parts that are arranged more randomly than according to plan. There you find roll-up banners, bar tables with covers, screens on steels, brochure stands and products together. Different colors, shapes and materials create a very special look. We jokingly call it: "smorgasbord of horror".
But how is it that brands -which present themselves excellently at large events- do not manage to present themselves appropriately there?
We have identified 3 aspects that can explain this.
1. appreciation
Smaller events don't get the attention that the "big events" do. They are perceived as more "mandatory than optional." Although their importance and benefits are not in question, human, time and financial resources tend to be devoted to the big events. In addition, one is in supposedly "good company", "...the competitor does it that way too...".
2. time
Due to ever increasing task areas of the marketing departments, in most cases the time is missing to develop individual concepts. Another reason is the fact that individual stand concepts have to be produced on site with much more effort. Although the majority is prefabricated, a not insignificant part always has to be assembled and disassembled on site. The time windows for the assemblies, which are granted by the event locations, are in most cases too short or hardly reasonable. For example, it is not uncommon that assembly work can only take place the night before the event (e.g., from 10 p.m. - 3 a.m.). This is risky and does not allow room for the unpredictable.
3. cost
The costs for an individual brand appearance are high. In addition to the internal costs that arise in the specialist departments (marketing, sales, product management), there are further cost blocks. These consist of external costs for conceptual planning by agencies and the costs for realization by booth builders (production, logistics, assembly and storage).
The exhibiting companies are thus in a dilemma. A small anecdote about this:
The marketing department of a long-standing customer had recognized that its own company presentation at trade congresses did not meet the requirements of its brand.Therefore, they approached us with the task of planning an exhibition stand suitable for congresses and smaller trade fairs.Up to this point, we had had no contact with events of this kind.The goal was to ensure a qualitative appearance that corresponded to the brand.But there were several outstanding difficulties. The transpot and set-up was to be done by the sales staff, "...since they are the booth staff anyway...". In addition, the "stand" had to be constructed in such a way that even non-professionals would not be overwhelmed with the assembly and disassembly within 2-3 hours.
Good idea, but what became of it?
The result of the order (the "Self-Build Booth" ) was planned and realized according to the requirements. The employees from the sales team received training that enabled them, as laymen, to set up and dismantle the small but high-quality booth on their own. The result was impressive. The new trade show appearance met all requirements and was perceived very positively by customers and employees.
All's well that ends well?
Unfortunately, the additional burden of transporting and assembling the stand proved to be too much for the sales team. The additional burden was no longer reasonable and so the idea of "killing two birds with one stone" was rejected. From this point on, we took over this part for the following years.
Conclusion:
The marketing department of our client was so concerned about the professional presentation of the company that they were willing to go new and unconventional ways. Even though the implementation (assembly by their own employees) did not go as hoped, they stuck to the concept. Although the transport and assembly work - which was henceforth carried out by us as an external service provider - resulted in not inconsiderable additional costs. This shows very clearly that there is a need for high-quality brand and product presentation at events with smaller areas. Until now, the only thing missing was the right TOOL that would meet all the requirements.
Until today... here comes the Marken-Satellit!